My NYBFW Experience (Part 2): Pnina Tornai at Kleinfeld

Who doesn’t know the incredible Pnina Tornai and the dream store of every bride, the world-famous Kleinfeld Bridal in Manhattan?
What you might not know is that Kleinfeld was once just a dream for Pnina herself. Twenty years ago, she fought to have her dresses included among the store’s offerings, even though she was already one of Israel’s most celebrated designers.

But let’s go step-by-step through our wonderful visit to Kleinfeld during New York Bridal Fashion Week (NYBFW).

Sally in a wedding ballgown at Kleinfeld Bridal store

Kleinfeld and Pnina Tornai: A Dream Experience for Every Bride

Welcoming us at Kleinfeld was the radiant Jennette Kruszka, Director of Marketing, PR & Events, who had already been our amazing guide on a previous visit to this legendary bridal boutique.

This time, we asked Jennette to give us a real “Kleinfeld experience”—just like real brides—and we brought along Sally as our model.
We started with a playful short dress by Nicole + Felicia Couture, perfect for a young, informal bride or a wild party.

Sally wearing short dress by Nicole + Felicia Couture in front of Kleinfeld Bridal shop window


But the real excitement began when Jennette led us to the section dedicated to Pnina Tornai. Our eyes lit up! Choosing which dress to try on was impossible, so we fully trusted Jennette’s expert eye. After all, nobody knows better how to make a woman say “yes to the dress” than a Kleinfeld stylist.

Jennette selected two masterpieces for us: a magnificent ball gown and a glamorous mermaid silhouette. Even though Sally is used to photo shoots, she was visibly emotional—wearing a Pnina Tornai gown is a once-in-a-lifetime experience that can bring tears to your eyes, even if you’re not getting married!

Dreamy and romantic, yet sophisticated and glamorous—through these two dresses, Sally showed that a Pnina Tornai bride can be many things but is always unmistakably feminine, unforgettable and the center of attention.

Celebrating 20 Years of Pnina Tornai at Kleinfeld

After a magical afternoon, we returned to Kleinfeld the following evening for a very special event: the celebration of Pnina Tornai’s 20th anniversary as Kleinfeld’s top-selling designer.

The atmosphere was electric. A live band from @cafewhaentertainment filled the room with jazzy rhythms while guests sipped cocktails and admired a preview of the brand-new LOVE 2025 collection by Pnina Tornai. Elegant displays, lively conversations, and glamorous wedding gowns surrounded us.

Among the party’s charming touches were the playful “Marriage Material” merchandise, the entertaining Sketchmaster by NYCPARTYBOOTH, and the refreshing French rosé The Pale, which felt like an invitation to celebrate love under the sun of the French Riviera.

Pnina Tornai’s New LOVE Collection

The evening also featured a lively panel discussion with Pnina Tornai, famed wedding planner and podcaster Jove Meyer, Mara Urshel and the cast of Say Yes to the Dress.
Pnina shared her journey with great emotion: arriving at Kleinfeld full of hope, facing an initial rejection, her determination to redesign a collection specifically for the New York market—and ultimately, her triumph.

Today, Pnina Tornai is not only Kleinfeld’s top-selling designer but also one of the brightest stars of the bridal fashion world, thanks in part to her memorable appearances on the hit TV show.

Following the discussion, models showcased select pieces from Pnina’s new LOVE 2025 collection, an awe-inspiring display of creativity.
When asked what inspires her designs, Pnina’s answer was simple: “Love.”
And love, she said, comes in many forms—just like her dresses, designed to make every woman feel unique, beautiful, and unforgettable.

As models glided through the crowd, Pnina Tornai passionately introduced each gown, openly admitting she’s not used to presenting her own designs—but her heartfelt words and stunning creations captivated everyone.

The new LOVE collection dazzles with modernized Victorian lines, sleek silhouettes, luxurious feather boas reminiscent of Golden Age Hollywood glamour, lavish bows (a favorite of Pnina’s), intricate lacework, and sparkling details.
Each gown tells a different love story, embracing women of all styles, shapes, and dreams.

Pnina Tornai at the end of the presentation of her new Love collection at Kleinfeld bridal

Dreaming of a Pnina Tornai Trunk Show in Milan

Leaving Kleinfeld, we couldn’t help but dream: when will we see a Pnina Tornai trunk show in Milan?
There are surely countless Italian brides eagerly waiting for the chance to experience the magic of Pnina’s gowns up close.

One thing is certain: whether in New York, Milan, or anywhere in the world, Pnina Tornai continues to make every woman’s dream come true—one unforgettable dress at a time.

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